Yes, quite. Our perception of aromas is influenced by both the structure of the olfactory system (possible "distortions" such as anosmia and macromia), and personal taste, and olfactory memory - that is, those smells that are associated with unpleasant events / images we tend to call repulsive. It is quite natural to assign them to any category, if at the same time you do not impose your point of view on others: we all have a different background, and, accordingly, associations are also different.
Of course, this is natural. And it's not even a matter of what society imposes on us. Remember how you reacted to smells as a child. Nobody told you that it smells good and you should like it, and the other smell is disgusting. You yourself divided them according to your criteria. Someone likes the smell of gasoline, a burnt match, flowers, while for others these same smells can be intolerable. A matter of taste, that's all)